Arizona WIC Concept Testing
By Arizona Department of Health Services
Qualitative findings of focus group participants’ reactions to two ad campaign concepts for the Arizona WIC Program and recommendations for campaign development.
February 9, 2018
Arizona Department of Health Services (2014) Arizona WIC Concept Testing. Available online: http://www.azdhs.gov/documents/prevention/azwic/az-wic-concept-testing-report-v4-09-02-14.pdf