Behavior Change

Buying Wisely and Well: Managing WIC Food Costs While Improving the WIC Customer’s Shopping Experience

In July 2015, the BECR Center hosted a roundtable to discuss exploratory and innovative behavioral economics strategies that might be useful in helping the WIC Program manage food costs without […]

Texting for Retention Program Colorado WIC Program

In 2015, the Colorado Women, Infants, and Children (WIC) program was awarded a WIC Special Projects mini-grant from the US Department of Agriculture to implement their innovative Texting for Retention […]

Massachusetts WIC Enhanced Referral and Family Support Project

Massachusetts WIC was awarded the Food and Nutrition Service (FNS) 2011 WIC Special Project Grant (Full Paper) to conduct the evaluation of the Massachusetts WIC Enhanced Referral and Family Support […]

The 2009 Special Supplemental Nutrition Program for Women, Infants, and Children (WIC) food package change and children’s growth trajectories and obesity in Los Angeles County

ABSTRACT Background In 2009, for the first time since the program’s inception in 1974, the Special Supplemental Nutrition Program for Women, Infants and Children (WIC) changed their food packages, providing […]

Former WIC participant, Louisiana

“The healthy foods I ate as a WIC baby helped me grow into a healthy young woman. I believe in eating healthy and I exercise regularly. I currently work in […]

Statement on WIC and Oral Health

About WIC’s role in preventing early childhood caries

Children in WIC: Opportunities for Success in a Critical Time of Growth and Development

The goals of child participation in WIC are to guide children along a path toward positive health outcomes and to ensure that they are ready for kindergarten. Children between the […]

WIC grandfather, Idaho

“I am a single grandfather raising my daughter’s children, ages 6 months and 2 years old. WIC helped me get formula for the baby immediately after his mother was incarcerated. […]

WIC mom, Idaho

“My son loves the fact that the WIC checks have his name on them. He likes to pick out his own produce. I let him pick what he thinks looks […]

WIC mom, New Jersey

“I love WIC because it keeps me informed with the things my baby and I need to be doing – for example, eating the right/healthy foods to support both of […]