WIC Research, Policy and Practice Hub WIC Research, Policy and Practice Hub


Choices Made by Low-Income Women Provided with an Economic Supplement for Fresh Fruit and Vegetable Purchase

This study investigated whether women who received supplemental financial support specifically for the purchase of fresh fruits and vegetables would exhibit high uptake of the supplement. The researchers also recorded what those individuals would choose to purchase. The authors concluded that women used the supplement provided almost fully and that they purchased a wide variety of fresh fruits and vegetables for their families. No particular barriers arose to redemption of the vouchers by either the participants or retail vendors.

Social and Institutional Factors that Affect Breastfeeding Duration Among WIC Participants in Los Angeles County, California

The authors investigated the impact of in-hospital breastfeeding, receipt of a formula discharge pack, and maternal return to work on the long-term breastfeeding outcomes of 4,725 WIC participants in Los Angeles County, California. It was found that mothers who exclusively breastfed in the hospital were 8 times as likely to reach the American Academy of Pediatrics recommendation of breastfeeding for 12 months or longer, than mothers who did not breastfeed in the hospital.

Breastfeeding Social Marketing: Lessons Learned from USDA’s “Loving Support” Campaign

This article explored some of the successes and applications of the USDAs ongoing campaign,;Loving Support Makes Breastfeeding Work,” with respect to breastfeeding promotion and support. Based on social marketing principles to increase breastfeeding initiation and duration rates among WIC participants, WIC breastfeeding initiation and duration rates have improved significantly since initiation of the campaign in 1997. The author concluded that it is important to create social marketing campaigns that target societal forces that affect a woman ;s decision and capability to breastfeed. These include family and friends, healthcare providers, employers, formula industry, and legislators.

Breastfeeding and the Use of Human Milk

This article reaffirmed the American Academy of Pediatrics recommendation of exclusive breastfeeding for about 6 months; followed by continued breastfeeding, as complementary foods are introduced; and continuation of breastfeeding for 1 year or longer, as mutually desired by mother and infant. The Business Case for Breastfeeding detailed how mothers could maintain lactation in the workplace and the benefits to employers who facilitated this practice.

Breastfeeding Among Minority Women: Moving From Risk Factors to Interventions

This critical review aimed to identify and assess US-based randomized trials, by evaluating breastfeeding interventions that targeted minorities. Peer counseling interventions, breastfeeding-specific clinic appointments, group prenatal education, and hospital/WIC enhancements all greatly improved breastfeeding initiation, duration, of exclusivity.