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Communications


WIC & COVID-19 Vaccine Messaging Toolkit

The National WIC Association (NWA) created this WIC & COVID-19 Vaccine Toolkit for WIC agencies and partners to encourage WIC families to get vaccinated. This resource provides accurate and engaging outreach messaging […]


Cash Value Benefit Increase Messaging Toolkit

NWA has created a social media messaging toolkit on the temporary increase to the Cash Value Benefit (CVB). We encourage WIC agencies and partners to share all content within the […]


New York WIC Coordination & Application Assistance

New York WIC partnered with a statewide nonprofit anti-hunger organization to launch a targeted outreach program. This program was designed to increase participation in the WIC program with a focus on 20 […]


PHFE WIC: Text for Appointments

PHFE WIC Apply and Appointment Text Message Samples PHFE WIC, located in Los Angeles, CA, uses Teletask interactive texting software for two-way communication with participants to facilitate appointment scheduling. Participants […]


Oregon WIC Coordination with 211

Oregon WIC and four other public health programs have a joint contract with 211info, the state information, and referral call center, to provide information and referrals to any caller searching […]


WIC Works: Shelly and Tracy’s Story

Shelly talks to her best friend Tracy about becoming a mom about 41 years old and how WIC services have helped her learn an important lesson about nutrition.


WIC Works: Joanne and Diane’s Story

Joanne talks to her daughter Diane about her experience as a grandfamily caregiver and how their family is getting through the COVID-19 pandemic.