“WIC provides nutrition and breastfeeding education, nutritious foods, and improved healthcare access for more than 7 million at-risk low-income women, infants, and children…”
Abstract Objective: Determining the effect of the Loving Support Peer Counseling Program (LSPCP), and characteristics of participants on breastfeeding (BF) outcomes at Special Supplemental Nutrition Program for Women, Infants, and […]
This article explored some of the successes and applications of the USDAs ongoing campaign,;Loving Support Makes Breastfeeding Work,” with respect to breastfeeding promotion and support. Based on social marketing principles to increase breastfeeding initiation and duration rates among WIC participants, WIC breastfeeding initiation and duration rates have improved significantly since initiation of the campaign in 1997. The author concluded that it is important to create social marketing campaigns that target societal forces that affect a woman ;s decision and capability to breastfeed. These include family and friends, healthcare providers, employers, formula industry, and legislators.
The researchers outlined the results from a process evaluation, analyzing the implementation of the WIC Breastfeeding Peer Counselor Program at the state and local agency levels.
Mississippi was selected as a pilot state in the national breastfeeding promotion campaign titled Loving Support Makes Breastfeeding Work; To reinforce the national project, the Mississippi WIC Breastfeeding Promotion Project Team developed a comprehensive program that included patient and family education, staff training, public awareness activities, health professional outreach, and partnership with the community. WIC staff cited staff training, community outreach, and peer counseling as the most beneficial activities.
The purpose of this study was to evaluate the impact of the Loving Support Makes Breastfeeding Work; campaign on healthcare providers in Mississippi. This study showed that this national breastfeeding promotion had a positive impact on nurses; breastfeeding awareness and practices.
This research documented racial/ethnic differences in breastfeeding duration among mothers from seven diverse racial/ethnic groups in rural and urban areas of the US. The findings suggested that breastfeeding initiation rates and breastfeeding durations of 6 months were lower among WIC-eligible mothers, compared with all mothers. WIC-eligible foreign-born Mexican-Origin Hispanic (FBMOH) mothers were most likely to breastfeed for 6 months.
This report provides FY2016 data on WIC breastfeeding rates by local agency, and was produced by USDA Food and Nutrition Service, Supplemental Foods Program Division.
This report provides FY2015 data on WIC breastfeeding rates by local agency, and was produced by USDA Food and Nutrition Service, Supplemental Foods Program Division.
This report provides FY2014 data on WIC breastfeeding rates by local agency, and was produced by USDA Food and Nutrition Service, Supplemental Foods Program Division.
