This article explored some of the successes and applications of the USDAs ongoing campaign,;Loving Support Makes Breastfeeding Work,” with respect to breastfeeding promotion and support. Based on social marketing principles to increase breastfeeding initiation and duration rates among WIC participants, WIC breastfeeding initiation and duration rates have improved significantly since initiation of the campaign in 1997. The author concluded that it is important to create social marketing campaigns that target societal forces that affect a woman ;s decision and capability to breastfeed. These include family and friends, healthcare providers, employers, formula industry, and legislators.
This study examines the association between acculturation and breastfeeding behaviors. Prevalence rates of breastfeeding initiation, duration, and exclusive breastfeeding for; 10 weeks or longer were significantly higher among less acculturated mothers, than among highly acculturated mothers.
This study investigated the effect of promoting breastfeeding in the WIC population through a telenovela, a Spanish-language soap opera. Immediate behavior change did not result, but the researchers reported engaging participants in conversations about breastfeeding with their health educator.
The researchers outlined the results from a process evaluation, analyzing the implementation of the WIC Breastfeeding Peer Counselor Program at the state and local agency levels.
This retrospective study aimed to identify factors associated with breastfeeding duration among women enrolled in WIC in Hartford, Connecticut. Women who had planned their pregnancies were twice as likely to breastfeed for more than 6 months, compared with those who had not planned their pregnancies. One additional year of maternal age was associated with a 9% increase in the likelihood of breastfeeding for more than 6 months.
The authors pursued a systematic review of (1) the randomized trials assessing the effectiveness of breastfeeding peer counseling in improving rates of breastfeeding initiation, duration, exclusivity, and maternal and child health outcomes and (2) scientific literature describing the scale-up of breastfeeding peer counseling programs. Evidence from randomized controlled trials indicated that peer counselors effectively improved rates of breastfeeding initiation, duration, and exclusivity.
This study was conducted to explore the breastfeeding conceptions and practices of low-income African-American and Puerto Rican women. researchers determined that breastfeeding &l ambivalence ; plays a critical role in driving thought and action in women lives. This ambivalence erodes the permanence of breastfeeding intention, challenging breastfeeding promotion strategies.
The purpose of this study was to identify what factors impact infant-feeding decisions of low-income women. Results indicated that women who attended support groups were more than twice as likely to intend to breastfeed, compared with women who did not attend such sessions. These results highlighted the importance of social influences on the decision to breastfeed and indicated the need for broadened community-based education for the promotion of breastfeeding.
The objective of this study was to evaluate the effectiveness of a breastfeeding promotion program for WIC participants. Although the majority of the women reported breastfeeding their infants, 45.6% in the intervention group and 28.9% of those in the control group practiced exclusive breastfeeding during the first 7 days. By 3 months, the rate of exclusive breastfeeding in the intervention and control groups had dropped to 13.9% and 10.5%, respectively.
This study explored the association of WIC and lower breastfeeding rates in the Nurse Family Partnership Program. The results showed that when their child was 6 months old, 87.8% of mothers who were not breastfeeding were enrolled in WIC and that 82.6% of mothers who were breastfeeding were enrolled in WIC.
