COVID-19 vaccination has lagged among underserved populations and communities of color in part because of a deeply-rooted historical skepticism concerning the safety and efficacy of certain medical treatments and procedures. During this webinar, experts from HMA, Tufts Health Plan, and ConsejoSano will discuss how healthcare providers and public health officials can engage underserved populations and communities of color, build trust through tailored strategies, and raise the level of comfort and confidence among individuals still reticent to receive the COVID-19 vaccine.