Report

Farmers’ Market Nutrition Program Landscape Scan Report

By The National WIC Association, Urban Metrics Consultants

In 2023, the National WIC Association (NWA) was awarded a grant from Elevance Health Foundation to work on the Increasing Access to Healthy Food through Farmers’ Markets initiative. This three-year project aims to increase access to fruits and vegetables by helping WIC participants redeem their FMNP benefits and the core WIC fruit and vegetable Cash Value Benefit (CVB) at farmers’ markets. 

Through this initiative, the NWA has released the Farmers’ Market Nutrition Program Landscape Scan Report. Guided by an equity-focused, mixed-methods approach, this evaluation draws on data from the NWA’s Farmers’ Market Landscape Analysis Survey with responses from 32 WIC Agencies across 27 states and in-depth interviews with 26 WIC stakeholders across 6 states. By synthesizing quantitative and qualitative insights, the report highlights promising practices that can enhance program accessibility and improve redemption rates.

Read the full report below!

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Date Added
April 18, 2025

Citation
National WIC Association & Urban Metrics Consultants. (2025). Farmers’ Market Nutrition Program Landscape Scan Report Available online: https://media.nwica.org/elevance%20fmnp%20report%20final.pdf