Toolkit

Farmers’ Market Nutrition Program Social Media Toolkit

By The National WIC Association

In 2023, the National WIC Association (NWA) was awarded a grant from Elevance Health Foundation to work on the Increasing Access to Healthy Food through Farmers’ Markets initiative. This three-year project aims to increase access to fruits and vegetables by helping WIC participants redeem their FMNP benefits and the core WIC fruit and vegetable Cash Value Benefit (CVB) at farmers’ markets. 

Through this initiative, the NWA has released the Farmers’ Market Nutrition Program Landscape Scan Report, which examines the implementation of FMNP, electronic FMNP (eFMNP), and Cash Value Benefit (CVB) programs across the nation, focusing on key facilitators and barriers to success. The findings from the Landscape Scan Report provided valuable insights into the challenges and opportunities within FMNP, highlighting key areas where increased awareness and education could drive better participation. These insights directly informed the creation of the Social Media Toolkit, which is designed to address these gaps by offering resources and engaging content to promote the program effectively.

Read the full toolkit below.

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Date Added
May 30, 2025

Citation
National WIC Association (2025). Farmers’ Market Nutrition Program Social Media Toolkit. Toolkit Available online: https://media.nwica.org/wic%20fmnp%20toolkit.pdf Available online: https://media.nwica.org/wic%20fmnp%20toolkit.pdf