Tools / Training
Free Media Outreach
By Smith M
News media outlets reach thousands, sometimes millions of people a day. Businesses featured in news stories often get boosts in sales or interest without spending any advertising dollars. WIC offices can benefit from this phenomena too. This training showed participants how to get news outlets to carry WIC messages through news stories. The training showed how to approach different media outlets, how to write a press release, and how to make a WIC message or event newsworthy.
Presenter: Melanie Smith, Texas WIC
January 25, 2018