WIC Research, Policy and Practice Hub WIC Research, Policy and Practice Hub

Geography: California


TeleWIC: Keeping Up with Times

This paper introduces videoconferencing as a way to bring WIC services into alignment with the expectations of participants. The young adults who are WIC’s clients are native technology users; using […]


Using Behavioral Science to Improve the WIC Experience

Through a combination of literature review, field observations, and interviews in San Jose, CA, ideas42 identified behavioral barriers affecting families’ choices and actions throughout the ‘WIC lifecycle’—a period that begins […]


WIC Employee, California

Pictured is 14-month-old Heidi enjoying the colorful shapes in a board book provided by the Little By Little School Readiness Program at Olympic (California) WIC. “Every day the participants share […]


Accessibility and Preferred Use of Online Web Applications Among WIC Participants with Internet Access

This study addressed the need for better understanding of WIC client use of technology, the technologies clients prefer, and how technology preferences change across WIC populations in the western region states. Authors found that: Technologies should be considered for addressing WIC clients’ needs, including use of text messaging and smartphone apps for appointments, education, and other WIC services; online scheduling and nutrition education; and a stronger Facebook presence for connecting with WIC clients and breastfeeding support.


California State WIC Page

The California State WIC Page includes main contacts, State WIC profiles, and state-specific resources and links.