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Mt. Rogers Business Plan for Healthy Corner Stores

Mount Rogers Health District created this business plan as part of their local work on healthy food access during the CPHMC project. The goal of the Mount Rogers Healthy Corner Store Initiative was to “Make Healthy Foods Fun, Easy and Accessible” for convenience store customers.

The Mount Rogers Health District (MRHD), in Southwest Virginia , is one of 17 local WIC agencies across the nation to be a part of the Community Partnerships for Healthy Mothers and Children (CPHMC) project. MRHD used a multisector ap- proach to address nutrition disparities in rural communities through the Health Access and Nutrition Development Services (H.A.N.D.S.) task force, a subgroup to the Twin County Prevention Coalition in Galax, VA. The H.A.N.D.S. task force consists of a diverse group of collaborators with various backgrounds and expertise. In building capacity, MRHD sought to establish a group of key stakeholders that would stand as a representation of the community at large and resources available. During the 15-month project period, the group used a hands on approach to effectively identify the needs of the community, assess and strengthen existing resources, initiate agency partnerships/collaborations, and implement a comprehensive plan that addressed nutrition disparities and resource gaps in areas of need. H.A.N.D.S. multifaceted approach seeks to implement system and environmental changes that increase availability and awareness of healthy food options, while creating an atmosphere that promotes positive lifestyle choices.


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Date Added
October 11, 2017