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Advocacy Toolkit

There has been considerable progress to modernize WIC, with policymakers and federal agencies recognizing the potential health and societal benefits that could be achieved if WIC reached all eligible families. As the WIC provider community works to build momentum for a modern WIC, advocacy is one of the greatest ways we can leverage our collective voice to secure actionable change for WIC families. Advocacy is defined as support for a particular program, cause, or policy. That support can manifest in different forms of advocacy with varying levels of engagement. While NWA’s Public Policy Team advocates for WIC to policymakers, policymakers want and need to hear directly from their constituents and the WIC providers who can attest to how WIC impacts the communities they represent.

There are two main types of advocacy: public education and lobbying.

  • Public education is the foundation of advocacy and can help lay the foundation for WIC policies. By educating policymakers on WIC in your district, you can share your personal experiences delivering or receiving WIC, the implications of certain policies, and the successes and challenges in your clinic.
  • Lobbying is a form of advocacy that seeks to influence the outcome of a specific piece of legislation.

Below are several resources that can help prepare you to engage with policymakers and lift up your own WIC voice. These resources are complemented by additional pages on Action Central that provide targeted resources based on issue area – including priority legislation, rulemaking, and other modernization efforts.

WIC providers and participants truly have the power to influence WIC policy. YOU are the expert on WIC in your district.


2023 State of WIC Report: Building the Bridge to a Healthier Future
The 2023 State of WIC report – supported by the W.K. Kellogg Foundation – centers infant feeding, economic equity, and…
Healthier Futures: Introduction to WIC Services
This resource serves as a primer on the breadth of services delivered by WIC staff nationwide.
Fact Sheet
Educating Washington: Why Engaging with DC Matters for WIC
This resource walks through critical processes that inform WIC policy, including annual appropriations, Child Nutrition Reauthorization, and USDA rulemaking. WIC…

Fact Sheet
Proven Outcomes: Recent Research Adds to WIC's Public Health Record
For nearly fifty years, the Special Supplemental Nutrition Program for Women, Infants, and Children (WIC) has supported health and nutrition…
Fact Sheet
Advocacy Toolkit: The Power of WIC Advocacy
This resource unpacks the different forms of advocacy and highlights the role that WIC advocacy – including public education efforts…
Fact Sheet
Advocacy Toolkit: When Advocacy Becomes Lobbying
There are several forms of advocacy that do not rise to the level of lobbying. This resource details the federal…

Fact Sheet
Advocacy Toolkit: Speaking Out During the Rulemaking Process
When federal agencies like USDA revise regulations, the public comment period is a critical opportunity to assure that new rules…
Fact Sheet
Advocacy Toolkit: How to Advocate from Your Community
This resource details ways that WIC providers can lift up key WIC priorities from their community, through social media, traditional…