WIC Research, Policy and Practice Hub WIC Research, Policy and Practice Hub

WIC Modernization

USDA continues to estimate that WIC reaches only half of the eligible population, with particular difficulties in quickly onboarding pregnant women and retaining children as they grow. Recognizing that WIC’s service delivery must be updated to reflect practices long implemented in healthcare settings and retail grocery locations, Congress authorized $390 million in the American Rescue Plan Act to support outreach, innovation, and program modernization for WIC and the WIC Farmers Market Nutrition Program (FMNP).

Through direct funding to State WIC agencies and cooperative agreements and grants to external partners, USDA is driving forward a new era of innovation. WIC providers are already working to scale up new technology solutions that will enhance the WIC experience, including online shopping platforms and digital tools to streamline certifications. These new investments in technology are balanced with investments in the dedicated workforce that is the backbone of WIC services – including through workforce development strategies and direct hiring to expand WIC’s footprint in out-of-clinic spaces, including retail grocery stores.



2023 State of WIC Report: Building the Bridge to a Healthier Future
The 2023 State of WIC report – supported by the W.K. Kellogg Foundation – centers infant feeding, economic equity, and…
Striking the Right Balance: Modernizing WIC Access with Remote Service Models
As WIC works to reach a larger share of the eligible population, remote services have proven to be a popular…
Preparing the Next Generation of WIC's Nutrition Workforce
As WIC increasingly leverages new technologies to enhance access and services, WIC’s strength remains the dedicated workforce of nutrition professionals…

Enhancing Efforts to Reach Eligible WIC Families
Despite a clear record of improved maternal, infant, and child health outcomes, WIC is currently serving approximately half of the…
Connecting WIC with Local Farmers
The Special Supplemental Nutrition Program for Women, Infants, and Children (WIC) has a long history of engaging local farmers and…
Fact Sheet
Modernizing the WIC Shopping Experience
As SNAP scales up nationwide online shopping options, WIC must swiftly innovate to provide participating families with a modern and…