The Cost of Satisfying Fruit and Vegetable Recommendations in the Dietary Guidelines
By Stewart H, Hyman J, Carlson A, Frazao E
Most Americans do not consume enough fruits and vegetables to meet recommendations in the 2015-2020 Dietary Guidelines for Americans. One reason may be that some consumers perceive these foods to be expensive. We estimate the average price at retail stores of a pound and an edible cup-equivalent (or for juices, a pint and an edible cup-equivalent) of 156 commonly consumed fresh and processed fruits and vegetables and find that in 2013, a consumer on a 2,000-calorie diet could satisfy Federal fruit and vegetable recommendations for $2.10 to $2.60 per day. We also find that a family of four could purchase a sufficient variety of fruits and vegetables to meet those same guidelines with a limited budget, based on the U.S. Department of Agriculture’s Thrifty Food Plan (TFP). However, this would require the household to allocate a much larger share of its overall food budget to fruits and vegetables and a smaller share to foods high in solid fats, added sugars, and sodium.
This research was funded by the USDA Economic Research Service.
January 18, 2018
Stewart H, Hyman J, Carlson A, Frazao E (2016) The Cost of Satisfying Fruit and Vegetable Recommendations in the Dietary Guidelines, EB-27. U.S. Department of Agriculture, Economic Research Service. Available online: https://www.ers.usda.gov/webdocs/publications/42902/56772_eb27.pdf?v=42426