WIC Research, Policy and Practice Hub WIC Research, Policy and Practice Hub
Publication Date

March 1, 2022



Toolkit: Increasing WIC Coverage Through Cross-Program Data Matching and Targeted Outreach

By Center on Budget and Policy Priorities and Benefits Data Trust

In recent years, more than 40 percent of eligible individuals have missed out on the Special Supplemental Nutrition Program for Women, Infants, and Children (WIC), despite the program’s well-documented dietary, health, and developmental benefits. Many of those missing out on WIC are enrolled in Medicaid or the Supplemental Nutrition Assistance Program (SNAP) which makes them automatically income-eligible, or “adjunctively eligible,” for WIC. This toolkit is designed to help state and local WIC agencies leverage data from Medicaid and SNAP to measure enrollment gaps and increase enrollment using tools to plan, launch, and/or strengthen data matching and targeted outreach to eligible families who are not receiving WIC benefits.

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Date Added
March 14, 2022