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Publication Date

April 9, 2024



2023 Multi-State WIC Participant Satisfaction Survey

By Danielle L. Lee, Celeste Felix, Lorrene D. Ritchie (Nutrition Policy Institute), Loan Kim (Pepperdine University), Shannon E. Whaley (Public Health Foundation Enterprises-WIC), Georgia Machell (National WIC Association)

The survey, funded by the Robert Wood Johnson Foundation, assessed WIC participant satisfaction across multiple states (Arkansas, Colorado, Commonwealth of the Northern Mariana Islands, Connecticut, Idaho, Louisiana, Maine, Maryland, Minnesota, Montana, Nebraska, Nevada, New Hampshire, New Mexico, North Carolina, Ohio, Utah, Virginia, West Virginia, Wyoming, and Wichita, Caddo & Delaware). It aimed to address underutilization and declining participation by evaluating various aspects of the program.

Key findings include:

  • Participants are generally satisfied with both in-person and remote WIC services.
  • Challenges in scheduling appointments, accessing WIC sites, and purchasing WIC foods were identified.
  • Participants desire expanded shopping options and improvements to the WIC card and app.
  • The $25 Cash Value Benefit for fruits and vegetables was deemed inadequate for children by most participants.
  • Participants were agreeable to proposed modifications in the WIC food package for cereal, dairy, and breastfeeding participants.

These insights are crucial for enhancing WIC program participation, satisfaction, and retention, particularly post-pandemic.

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Date Added
April 9, 2024