WIC Research, Policy and Practice Hub WIC Research, Policy and Practice Hub

Behavior Change


Promoting Health in Early Childhood

Some programs and policies have failed to show consistent results. But the good news is that others are quite effective at improving early childhood health. The most successful include the (WIC), universal immunization, and high-quality, center-based early childhood care and education. Economic analyses reveal that these programs' benefits outweigh their costs, suggesting that public spending to support them is more than justified.


Choosy mothers choose… fruit!

Support policies that seek to reduce the consumption of fruit juice and promote the consumption of whole fruit by toddlers and young children (eg, child care/preschools) already exposed to juices, including through the Special Supplemental Nutrition Program for Women, Infants, and Children (WIC), provided that those policies do not have negative nutritional consequences (ie, inadequate total calories, absence of any fruit in the diet) for children without access to fresh fruit.”