WIC Research, Policy and Practice Hub WIC Research, Policy and Practice Hub

WIC Food Package


Choosy mothers choose… fruit!

Support policies that seek to reduce the consumption of fruit juice and promote the consumption of whole fruit by toddlers and young children (eg, child care/preschools) already exposed to juices, including through the Special Supplemental Nutrition Program for Women, Infants, and Children (WIC), provided that those policies do not have negative nutritional consequences (ie, inadequate total calories, absence of any fruit in the diet) for children without access to fresh fruit.”


Reducing Childhood Obesity by Eliminating 100% Fruit Juice

Excessive fruit juice consumption is associated with increased risk for obesity. Moreover, there is recent scientific evidence that sucrose consumption without the corresponding fiber, as is commonly present in fruit juice, is associated with the metabolic syndrome, liver injury, and obesity.


Trends in Infant Formula Rebate Contracts: Implications for the WIC Program

Across the 46 WIC State agencies, real net price decreased by an average 43 percent (or 23 cents per 26 ounces of reconstituted fluid), allaying concerns about increasing real net prices. With lower net prices, combined with declining WIC purchases of infant formula, WIC State agencies paid $107 million less for formula in their new contracts over the course of a year.


Is It Time to Put a Moratorium on New Infant Formulas that Are Not Adequately Investigated?

Infant formula sales in the US are a competitive and profitable marketplace environment. FDA restrictions on such new formula releases are designed to ensure that there is minimal evidence of risk, but often the evidence for benefit is not established. Some of these products may confuse families relative to the value of breastfeeding or to the value of spending money on more expensive formulas than are medically needed. In other cases, they lead to multiple formula switches over relatively minor symptoms that would best be managed through parental education. They may also pose risks for populations including late preterm infants or infants with other risk factors for poor growth.