WIC Participation

WIC App Modifications Needed to Improve WIC Participants’ Shopping Experience

This policy brief encourages modernization efforts to improve the shopping experience for WIC participants. The brief recommends improving WIC smartphone applications to better align their information with vendor systems to […]

Expanded Shopping Options Needed to Improve WIC Participants’ Shopping Experience

This policy brief encourages modernization efforts to improve the shopping experience for WIC participants. The brief recommends implementing expanded access to online purchasing options and farmers’ market purchases for WIC […]

Multi-state WIC Participant Satisfaction Survey: Learning from Program Adaptations During COVID

A report released by the National WIC Association (NWA), alongside researchers from the Nutrition Policy Institute (NPI) and Pepperdine University, explored WIC participant satisfaction and experience during the COVID-19 pandemic. […]

Targeted Text Message Outreach Can Increase WIC Enrollment, Pilots Show

Targeted text messaging offers a promising option for reaching more families eligible for WIC, as several recent pilot programs have shown it may help increase awareness about and enrollment in […]

Matching Data Across Benefit Programs Can Increase WIC Enrollment

This report: – Details the importance of connecting Medicaid and SNAP participants to WIC; – Describes considerations for executing a data-sharing agreement; – Explains how states can take concrete steps […]

Can a better understanding of WIC customer experiences increase benefit redemption and help control program food costs?

The Special Supplemental Nutrition Program for Women, Infants, and Children (WIC) program benefits nutritionally vulnerable populations by providing them with vouchers to buy healthful foods. In the retail sphere, the […]

National- and State- Level Estimates of WIC Eligibility and WIC Program Reach in 2017

This report presents estimates of the number of individuals eligible for WIC benefits and the percentage of the eligible population participating in calendar year (CY) 2017. For the purposes of […]

Association of Special Supplemental Nutrition Program for Women, Infants, and Children With Preterm Birth and Infant Mortality

In December 2019, the Journal of the American Medical Association (JAMA) published a national-based cohort study from the University of North Carolina-Chapel Hill. The goal of the study was to […]

A Qualitative Study of Breastfeeding and Formula-Feeding Mothers’ Perceptions of and Experiences in WIC

The study explores the Special Supplemental Nutrition Program for Women, Infants, and Children (WIC) participants’ perspectives about why formula-fed infants are less likely to be recertified at 1 year compared with […]

Streamlining and Modernizing WIC Enrollment

This report explains why streamlining the certification process is important and describes opportunities for state and local policies to better support streamlining. Streamlining could free up staff time to devote […]