An Arizona Department of Health Services WIC publication that outlines policies and procedures for selling WIC approved foods to participants in Arizona.
Qualitative findings of focus group participants’ reactions to two ad campaign concepts for the Arizona WIC Program and recommendations for campaign development.
Mixed qualitative and quantitive research from the Arizona Department of Health Services, to understand why participants choose not to return to WIC, why WIC eligible families never enroll in WIC […]
Among 41 participants, multiple perceived barriers emerged, such as negative interactions in stores or confusion over WIC rules. Among experienced shoppers, WIC strategies also emerged to deal with barriers and maximize CVV value, including strategic choice of times and locations at which to shop and use of price-matching, rewards points, and other ways to increase purchasing power.
Findings from 10 focus groups with 25 WIC staff and 29 clients suggested that existing materials were time-consuming and unresponsive to client needs, and additional resources were needed to engage children while parents were in session; new delivery formats for nutrition education, including videos and interactive demonstrations focused on child-friendly preparations of WIC foods, were preferred.
In an evaluation of the Arizona Empower Program, participating facilities, majority completed partial implementation with most sites conducting staff training and only 44% reporting full implementation of a breastfeeding friendly environment.
