Research

Improving the WIC Experience: Recommendations for a More Valuable WIC Experience

By Emily Duffy, Daniele Vest, Cassandra Davis, Marissa Hall, Molly De Marco, Shu Wen Ng, Lindsey Smith Taillie

To understand participants’ thoughts about the food packages, 10 online focus groups with WIC participants were held in North Carolina in March 2022. Each group had 4-8 participants from similar racial/ethnic backgrounds. Half of the participants lived in rural counties and half lived in urban or suburban counties. Participants were asked what they use most and least in the food package, their experience grocery shopping using WIC benefits during the pandemic, and how the package could be more useful. This data brief presents key themes from these focus groups. The information collected in this study has the potential to inform the upcoming WIC food package review and identify strategies for improving the WIC experience overall.

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Date Added
November 1, 2022

Citation
Duffy EW, Vest DA, Davis CR, Hall MG, De Marco M, Ng SW, Taillie LS. Improving the WIC Experience: Recommendations for a More Valuable WIC Experience. Global Food Research Program, University of North Carolina at Chapel Hill Gillings School of Global Public Health. October 2022. Available online: https://media.nwica.org/food-package-brief-for-nwa-1.pdf