JHU WIC Healthy Shopping Guide

JHU WIC created this healthy shopping guide to highlight their local work on healthy food access. Since there were no full service grocery stores in the neighborhood, the goal of this shopping guide was to highlight local food stores that sell healthy everyday groceries.

A primary objective of the Johns Hopkins WIC Community Partnerships for Healthy Mothers and Children (CPHMC) project was to increase the number of people in Baltimore City with improved access to environments with healthy food and beverage options. The purpose of this initiative was to reduce chronic disease prevalence in Maryland, especially Baltimore, by focusing on the risk factors resulting from poor nutrition and limited access to prevention, risk, and management opportunities. In order to accomplish the goal, they utilized Policy, Systems, and Environmental strategies and the twin approach, to target both the WIC population and the greater Baltimore community. JHU’s work was guided by a community coalition, consisting of nutrition and hunger focused agencies and groups, other social service agencies and retail outlets, and the results of a comprehensive needs assessment. Partnerships were critical in developing and implementing broader community strategies that go beyond WIC’s initial mandate and targeted population.