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Resource Types: Journal Article


Stocking Characteristics and Perceived Increases in Sales Among Small Food Store Managers/Owners Associated with the Introduction of New Food Products Approved by the Special Supplemental Nutrition Program for Women, Infants, and Children

The WIC-approved food products were acquired in multiple ways, although acquisition generally occurred 1-2 times/week. Factors such as customer requests (87 %), refrigerator/freezer availability (65 %) and profitability (71 %) were rated as very important when making stocking decisions. Most managers/owners perceived increases in sales of new WIC-approved foods including those considered most profitable (wholegrain/whole-wheat bread (89 %), lower-fat milk (89 %), white corn/whole wheat tortillas (54 %)), but perceived no changes in sales of processed fruits and vegetables. Supply mechanisms and frequency of supply acquisition were only moderately associated with perceived sales increases.