Journal Article

Small Retailer Perspectives of the 2009 Women, Infants and Children Program Food Package Changes

By Gittelsohn J, Laska M, Andreyeva T, Foster G, Rose D, Tester J, Lee S, Zenk S, Odoms-Young A, McCoy T, Ayala G

Objective: To understand vendor perspectives regarding changes made in 2009 to the Special Supplemental Nutrition Program for Women, Infant, and Children (WIC) food package.

Methods: Fifty-two in-depth, qualitative interviews with owners or managers of small stores in 8 urban areas across 7 states conducted 6-12 months after the changes.

Results: Store owners experienced implementation challenges, but felt the changes increased the number of customers, sales, and profits.

Conclusion: This research provides vendor perspectives on the 2009 WIC policy changes and may enhance policy implementation directed at increasing healthy food availability, particularly in urban communities.

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Date Added
November 20, 2017

Citation
Gittelsohn J, Laska M, Andreyeva T, Foster G, Rose D, Tester J, Lee S, Zenk S, Odoms-Young A, McCoy T, Ayala G (2012) 'Small Retailer Perspectives of the 2009 Women, Infants and Children Program Food Package Changes'. American Journal of Health Behavior: Vol. 36, Issue 5, pp. 655-665. Available online: http://www.ingentaconnect.com/content/png/ajhb/2012/00000036/00000005/art00008