WIC Shopping Experience

Participants New to WIC May Benefit from More Guidance on Shopping for WIC Foods

A recent research brief from the Nutrition Policy Institute illuminates the experiences of participants newly enrolled in the Special Supplemental Nutrition Program for Women, Infants, and Children—commonly known as WIC. The brief, […]

Participant Recommendations for Improving the WIC Food Package: Evaluating Data from the 2021 Multi-State Participant Satisfaction Survey

This research brief uses data from the 2021 Multi-State WIC Participant Satisfaction Survey (MSS). The MSS evaluated participants’ experiences and satisfaction with interactions and appointments with WIC, shopping for WIC […]

Congressional Letter on WIC Food Package: March 2022

In March 2022, Senators Kirsten Gillibrand (D-NY) and Lisa Murkowski (R-AK) and Reps. Gwen Moore (D-WI) and Don Young (R-AK), along with 112 of their colleagues in Congress, wrote to […]

Multi-State WIC Participant Satisfaction Survey: Cash Value Benefit Increase During COVID

A new report released by the National WIC Association (NWA), in partnership with researchers from the Nutrition Policy Institute (NPI), reveals an increase in child fruit and vegetable consumption among participants in […]

NWA Working Group Report on Online Ordering Requirements

Weeks after the beginning of the COVID-19 pandemic, the National WIC Association convened a working group comprised of State WIC Agencies, frontline providers, retailers, EBT processors, and other key stakeholders. […]

Online WIC Shopping: Frequently Asked Questions

With USDA expected to revise vendor regulations, this resource informs WIC stakeholders about the potential reforms that can be accomplished to enable online shopping options and unleash a new generation […]

Modernizing the WIC Shopping Experience

As SNAP scales up nationwide online shopping options, WIC must swiftly innovate to provide participating families with a modern and equitable shopping experience. Two parallel projects led by USDA build […]

Congressional Letter on WIC Food Package: January 2022

In January 2022, Congresswomen Elise Stefanik (R-NY) and Suzanne Bonamici (D-OR) wrote to USDA Secretary Tom Vilsack encouraging swift action to revise the WIC food packages in a manner consistent […]

Multi-state WIC Participant Satisfaction Survey: Learning from Program Adaptations During COVID

A report released by the National WIC Association (NWA), alongside researchers from the Nutrition Policy Institute (NPI) and Pepperdine University, explored WIC participant satisfaction and experience during the COVID-19 pandemic. […]

Can a better understanding of WIC customer experiences increase benefit redemption and help control program food costs?

The Special Supplemental Nutrition Program for Women, Infants, and Children (WIC) program benefits nutritionally vulnerable populations by providing them with vouchers to buy healthful foods. In the retail sphere, the […]