Communications

Unifying WIC Messages and Understanding Across Richmond City

By Richmond City Health District

Richmond City created this presentation to introduce physicians to the WIC program as part of their local work on WIC referrals and community-clinical linkages during the CPHMC project.

Richmond City Health District (RCHD)’s Community Partnership for Healthy Mothers and Children project developed and piloted several new strategies to increase access to healthy foods and opportunities for chronic disease prevention with a particular focus on increasing the number of eligible pregnant women and children between one and five years old participating in the WIC program. This project sought to improve access to opportunities for chronic disease prevention by increasing the number of eligible WIC participants referred to the Richmond City WIC program by healthcare providers receiving basic training on WIC services and benefits. The project also strengthened the partnership between the WIC and Chronic Disease Prevention team internally at RCHD; this increased collaboration will ensure WIC service delivery is considered a key component of a whole community approach to decreasing health disparities. The CPHMC Coalition will continue to meet as a WIC Policy Subcommittee with the goal to increase community capacity to promote healthy pre- and postnatal and early childhood nutrition and improve local client experience with the Richmond City WIC program.

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Date Added
December 11, 2017

Citation
Richmond City Health District (2016) Unifying WIC Messages and Understanding Across Richmond City. Available online: https://thewichub.sfo2.digitaloceanspaces.com/2017/12/Richmond-Physician-Training-8.pdf