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Publication Date

May 11, 2021



Cash Value Benefit Increase Messaging Toolkit

By National WIC Association

NWA has created a social media messaging toolkit on the temporary increase to the Cash Value Benefit (CVB). We encourage WIC agencies and partners to share all content within the toolkit through their communication channels.

The toolkit includes:

  • Press release template explaining the CVB.
  • Plain language for emails and text messaging on what the increase will mean for WIC families.
  • Promotional graphics that inform WIC participants on what the CVB increase means for them.
  • Promotional graphics translated into Spanish, Burmese, French Creole, and Traditional Chinese.

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Date Added
June 14, 2021