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Resource Types: Messaging

2022 State of WIC Toolkit

The National WIC Association released a new report, The State of WIC: Investing in the Next Generation. This second annual edition of the State of WIC report looks at WIC the past year, […]

Infant Formula Crisis Social Media Toolkit

The safety and ongoing nutrition needs of infants are our primary concern throughout this formula shortage. To ease confusion and promote best practices, the National WIC Association (NWA) has created a toolkit […]

WIC & COVID-19 Vaccine Messaging Toolkit

The National WIC Association (NWA) created this WIC & COVID-19 Vaccine Toolkit for WIC agencies and partners to encourage WIC families to get vaccinated. This resource provides accurate and engaging outreach messaging […]

Cash Value Benefit Increase Messaging Toolkit

NWA has created a social media messaging toolkit on the temporary increase to the Cash Value Benefit (CVB). We encourage WIC agencies and partners to share all content within the […]

Breastfeeding and COVID-19 Guidance

With various recommendations circulating from medical, public health, and breastfeeding authorities regarding breastfeeding and COVID-19, it can be difficult to navigate which resource is best to use. The National WIC […]