Communications

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National WIC Association WIC Voices Guide

Realizing that stories and testimonials are a powerful advocacy tool, the National WIC Association partnered with local and state WIC agencies across the country to create the WIC Voices Project. […]

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Using Behavioral Science to Improve the WIC Experience

Through a combination of literature review, field observations, and interviews in San Jose, CA, ideas42 identified behavioral barriers affecting families’ choices and actions throughout the ‘WIC lifecycle’—a period that begins […]

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WIC to 5: Pocket Guide for Health Care Providers

The Illinois Department of Human Services (IDHS) WIC Special Supplemental Program for Women, Infants, and Children (Illinois WIC), is partnering with faculty at University of Illinois at Chicago, Department of […]

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Texting for Retention Program Colorado WIC Program

In 2015, the Colorado Women, Infants, and Children (WIC) program was awarded a WIC Special Projects mini-grant from the US Department of Agriculture to implement their innovative Texting for Retention […]

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The WIC Outreach Project: A Partnership between Delaware WIC and the Food Bank of Delaware

The WIC Outreach Project was intended to increase retention rates among eligible children in New Castle County, DE through a partnership between the State of Delaware WIC Program and the […]

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Former WIC participant, Louisiana

“The healthy foods I ate as a WIC baby helped me grow into a healthy young woman. I believe in eating healthy and I exercise regularly. I currently work in […]

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[Social Media] Frequently Asked Questions

Part of the National WIC Association’s Social Media Starter Toolkit, this section provides questions and answers on subjects related to getting started with social media.

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Fitting it All In: [Social Media] Timesavers

Part of the National WIC Association’s Social Media Starter Toolkit, this section provides some external websites that can help with designing social media posts (memes) for amateur designers and some […]

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You’ve Set up Your [Social Media] Accounts. Now What?

Part of the National WIC Association’s Social Media Starter Toolkit, this section provides some next steps in building a momentum and making regular posts to your new social media pages.

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Pinterest Quick-Start Guide

Part of the National WIC Association’s Social Media Starter Toolkit, this section introduces Pinterest as a social media tool for WIC clinics and agencies, lists the basic advantages of it […]

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