WIC Research, Policy and Practice Hub WIC Research, Policy and Practice Hub


The Secret Ingredient Campaign

In 2022, the United States faced an unprecedented crisis in infant feeding due to a nationwide shortage of formula and recalls of leading formula brands. This had serious implications for […]

The Secret Ingredient: Arabic Content

Download the assets for the “Secret Ingredient” Campaign by clicking on the links provided below. When you click on the links, a zip folder containing the assets will be automatically […]

New Mexico WIC and SNAP Integration

In May of 2022, WIC and SNAP began a historic collaborative partnership to coordinate efforts to reduce hunger for New Mexico’s families by building the technical infrastructure to connect the […]

Minnesota WIC Data Matching and Targeted Outreach

Minnesota WIC receives data quarterly from the state’s Medicaid program and uses it to identify individuals who are eligible for WIC but not enrolled and conduct targeted outreach via text […]

2022 State of WIC Toolkit

The National WIC Association released a new report, The State of WIC: Investing in the Next Generation. This second annual edition of the State of WIC report looks at WIC the past year, […]

Infant Formula Crisis Social Media Toolkit

The safety and ongoing nutrition needs of infants are our primary concern throughout this formula shortage. To ease confusion and promote best practices, the National WIC Association (NWA) has created a toolkit […]