Communications

Celebrating 50 Years of WIC

Since the first clinic opened in 1974, WIC has improved the health and well-being of millions of pregnant women, infants, children, and families. Join us in celebrating this remarkable legacy […]

The Secret Ingredient Campaign

In 2022, the United States faced an unprecedented crisis in infant feeding due to a nationwide shortage of formula and recalls of leading formula brands. This had serious implications for […]

The Secret Ingredient: Chinese – Mandarin, Simplified Characters Content

Download the assets for the “Secret Ingredient” Campaign by clicking on the links provided below. When you click on the links, a zip folder containing the assets will be automatically […]

The Secret Ingredient: Arabic Content

Download the assets for the “Secret Ingredient” Campaign by clicking on the links provided below. When you click on the links, a zip folder containing the assets will be automatically […]

New Mexico WIC and SNAP Integration

In May of 2022, WIC and SNAP began a historic collaborative partnership to coordinate efforts to reduce hunger for New Mexico’s families by building the technical infrastructure to connect the […]

Minnesota WIC Data Matching and Targeted Outreach

Minnesota WIC receives data quarterly from the state’s Medicaid program and uses it to identify individuals who are eligible for WIC but not enrolled and conduct targeted outreach via text […]

Advancing Health Equity to Achieve Diversity and Inclusion: AHEAD in WIC Results from the National Landscape Scan – Outreach and Partnerships

In 2019, the National WIC Association (NWA) received a grant from the Walmart Foundation to support a two-year project aimed at Advancing Health Equity to Achieve Diversity & Inclusion (AHEAD) […]

New Hampshire WIC Targeted Outreach to SNAP and Medicaid Recipients

New Hampshire WIC receives daily files from the SNAP and Medicaid programs that contain names and contact information for WIC-eligible households recently determined to be eligible for SNAP and/or Medicaid. The […]

Toolkit: Increasing WIC Coverage Through Cross-Program Data Matching and Targeted Outreach

In recent years, more than 40 percent of eligible individuals have missed out on the Special Supplemental Nutrition Program for Women, Infants, and Children (WIC), despite the program’s well-documented dietary, […]