WIC Research, Policy and Practice Hub WIC Research, Policy and Practice Hub

CVV


Using Data to Maximize WIC Program Impact

This webinar focused on three different strategies that document the many significant impacts of WIC program participation. The strategies were: 1. Maximizing the use of WIC EBT data 2. Using […]


Mothers Prefer Fresh Fruits and Vegetables Over Jarred Baby Fruits and Vegetables in the New Special Supplemental Nutrition Program for Women, Infants, and Children Food Package

Participants reported high satisfaction with the CVV for fruits and vegetables and jarred baby foods, with statistically significant variation across ethnic groups. About two thirds of all participants reported a preference for CVVs for fruits and vegetables over jarred baby foods. Redemption data indicated declining redemption rates for jarred fruits and vegetables with increasing age of the infant across all ethnic groups.


WIC Participants’ Perceived Behavioral Control, Attitudes Toward, and Factors Influencing Behavioral Intentions to Redeeming Cash-Value Vouchers at Certified Farmers Markets

Proportionately more Spanish speakers had greater perceived behavioral control for redeeming CV vouchers at CFM. Not enough variety of produce offered, not knowing what produce to buy, and unfavorable weather conditions were proportionately lower among English speakers than Spanish speakers. Proportionately more Spanish speakers identified availability of organic produce, other items for sale than just produce, and entertainment provided as a factor to redeem CV vouchers. Approximately 43% of English speakers identified unfavorable weather as a barrier to attend CFM.


Women, Infants, and Children Cash Value Voucher (CVV) Use in Arizona: A Qualitative Exploration of Barriers and Strategies Related to Fruit and Vegetable Purchases

Among 41 participants, multiple perceived barriers emerged, such as negative interactions in stores or confusion over WIC rules. Among experienced shoppers, WIC strategies also emerged to deal with barriers and maximize CVV value, including strategic choice of times and locations at which to shop and use of price-matching, rewards points, and other ways to increase purchasing power.