Innovation

Modernizing the WIC Shopping Experience

As SNAP scales up nationwide online shopping options, WIC must swiftly innovate to provide participating families with a modern and equitable shopping experience. Two parallel projects led by USDA build […]

The State of WIC: Investing in the Next Generation

The second State of WIC report – supported by the W.K. Kellogg Foundation – highlights the experience of WIC providers and participants throughout 2021. Effective program reforms, including the WIC […]

Learn About the Newly Formed WIC Technology Resource Group!

The National WIC Association (NWA) is thrilled to announce the formation of the WIC Technology Resource Group, a resource and learning partnership between NWA and Nava, a government technology consultancy and […]

Building tech: Power your mission

Learn the basics of building technology with an overview on modularity, preparing for success, and procuring technology services.

Engaging users and iterating: Power your mission

Rather than building your product based on assumptions about what users want, engage them throughout the building process to truly meet their needs.

Measuring success: Power your mission

To make sure product and program outcome success are linked, here’s a handful of measurement best practices to use during product development cycles.

Setting goals: Power your mission

Instead of purely defining goals around a functioning technology product, define what program outcomes you want the technology to help you achieve. Learn how.

Targeted Text Message Outreach Can Increase WIC Enrollment, Pilots Show

Targeted text messaging offers a promising option for reaching more families eligible for WIC, as several recent pilot programs have shown it may help increase awareness about and enrollment in […]

How We Can Build a More Modern WIC Experience

Blog post detailing how to build a more modern WIC experience.

WIC Field Notes Survey Tool

The More We Share, the More We Learn: This New Tool Helps You Share Examples from the Field This WIC Field Notes tool was designed in consultation with NWA’s Evaluation Committee to collect […]