Innovation

How to Implement a WIC Participant Recertification Portal

Recertifying for WIC can be difficult, especially for young families that are strapped for time and resources. To better understand WIC’s enrollment and retention gap and identify solutions to address […]

Participant Recommendations for Improving the WIC Food Package: Evaluating Data from the 2021 Multi-State Participant Satisfaction Survey

This research brief uses data from the 2021 Multi-State WIC Participant Satisfaction Survey (MSS). The MSS evaluated participants’ experiences and satisfaction with interactions and appointments with WIC, shopping for WIC […]

2023 State of WIC Report: Building the Bridge to a Healthier Future

The 2023 State of WIC report – supported by the W.K. Kellogg Foundation – centers infant feeding, economic equity, and modernization of the WIC program. It brings lessons learned in […]

New Mexico WIC and SNAP Integration

In May of 2022, WIC and SNAP began a historic collaborative partnership to coordinate efforts to reduce hunger for New Mexico’s families by building the technical infrastructure to connect the […]

Minnesota WIC Data Matching and Targeted Outreach

Minnesota WIC receives data quarterly from the state’s Medicaid program and uses it to identify individuals who are eligible for WIC but not enrolled and conduct targeted outreach via text […]

Improving the WIC Experience: Recommendations for a More Valuable WIC Experience

To understand participants’ thoughts about the food packages, 10 online focus groups with WIC participants were held in North Carolina in March 2022. Each group had 4-8 participants from similar […]

NWA 2022 Research Priorities: Executive Summary

NWA views the cycle of research, practice, and policy to be reciprocal and encourages collaboration between researchers and practitioners to conduct high-quality research that supports WIC and identifies innovative approaches […]

Millennial Cities: Community Planning Hub for Geospatial Tools

Millennial Cities is an interactive web-mapping site that aggregates and promotes interactive data tools pertaining to health, connectivity, social justice, equity, climate change, neighborhood and community planning, and more — […]

NWA Working Group Report on Online Ordering Requirements

Weeks after the beginning of the COVID-19 pandemic, the National WIC Association convened a working group comprised of State WIC Agencies, frontline providers, retailers, EBT processors, and other key stakeholders. […]

Online WIC Shopping: Frequently Asked Questions

With USDA expected to revise vendor regulations, this resource informs WIC stakeholders about the potential reforms that can be accomplished to enable online shopping options and unleash a new generation […]