Recruitment and Retention of WIC Participants

Learn About the Newly Formed WIC Technology Resource Group!

The National WIC Association (NWA) is thrilled to announce the formation of the WIC Technology Resource Group, a resource and learning partnership between NWA and Nava, a government technology consultancy and […]

Building tech: Power your mission

Learn the basics of building technology with an overview on modularity, preparing for success, and procuring technology services.

Engaging users and iterating: Power your mission

Rather than building your product based on assumptions about what users want, engage them throughout the building process to truly meet their needs.

Measuring success: Power your mission

To make sure product and program outcome success are linked, here’s a handful of measurement best practices to use during product development cycles.

Setting goals: Power your mission

Instead of purely defining goals around a functioning technology product, define what program outcomes you want the technology to help you achieve. Learn how.

Targeted Text Message Outreach Can Increase WIC Enrollment, Pilots Show

Targeted text messaging offers a promising option for reaching more families eligible for WIC, as several recent pilot programs have shown it may help increase awareness about and enrollment in […]

Matching Data Across Benefit Programs Can Increase WIC Enrollment

This report: – Details the importance of connecting Medicaid and SNAP participants to WIC; – Describes considerations for executing a data-sharing agreement; – Explains how states can take concrete steps […]

Data Sharing Agreement for Data Matching and Outreach

The first step in a data matching and outreach strategy is to develop and execute a data-sharing agreement (DSA) between the programs that will participate in the process. A sample […]

California WIC Management Information System Interface for Eligibility Documentation

California WIC’s management information system, WIC WISE, has an online interface with the California Department of Health Care Services Medi-Cal Eligibility Data System (MEDS) database that contains eligibility/recipient information on Medi-Cal (Medicaid), […]

New York WIC Coordination & Application Assistance

New York WIC partnered with a statewide nonprofit anti-hunger organization to launch a targeted outreach program. This program was designed to increase participation in the WIC program with a focus on 20 […]