WIC Research, Policy and Practice Hub WIC Research, Policy and Practice Hub

Recruitment and Retention of WIC Participants


Arizona WIC Concept Testing

Qualitative findings of focus group participants’ reactions to two ad campaign concepts for the Arizona WIC Program and recommendations for campaign development.


Why Does WIC Need to be Engaged on Social Media?

Did you know the internet is the top source of breastfeeding information for moms? This webinar included a discussion about social media, how moms engage online, and the importance of […]


WIC Improving Health for Infants & Young Children

The Special Supplemental Nutrition Program for Women, Infants and Children (WIC) is our country’s premier public health nutrition program. In recent years, WIC caseload has been declining and fewer eligible […]


Healthy Food Access at Corner Stores

This webinar presented an opportunity to learn about ongoing efforts to improve food access in New Jersey through healthy corner store programming. Presenters: Karin Mille, NJ DOH Community Health and […]


Using Data to Maximize WIC Program Impact

This webinar focused on three different strategies that document the many significant impacts of WIC program participation. The strategies were: 1. Maximizing the use of WIC EBT data 2. Using […]


Recruitment And Retention Webinar

The webinar provided an update on the status of the NWA’s national recruitment & retention campaign. Presenter: Hannah Shultz, National WIC Association