Satisfaction

Audience Segmentation of Kentucky Mothers by Nonparticipation Status in the Special Supplemental Nutrition Program for Women, Infants, and Children

We identify women most and least likely to discontinue participation in the Special Supplemental Nutrition Program for Women, Infants, and Children (WIC) program. Kentucky WIC program management information system data […]

Mapping a WIC Mother’s Journey: A Preliminary Analysis

To rapidly explore participation barriers in the Kentucky WIC program and edify preliminary participant journey narratives utilizing direct observation, an abbreviated participant observation experience, and focus group techniques. As part […]

Use of a mixed-method approach to evaluate the implementation of retention promotion strategies in the New York State WIC program

The article details several factors responsible for early exit from the WIC program including changing SES status, lack of awareness concerning eligibility, hours of operation, location, job conflicts, and food […]

The First 1,000 Days: Listening to America’s Mothers

When it comes to diet and feeding practices, existing research is limited on low-income families in the United States. Even where the data are clear, they are only one part […]

TeleWIC: Keeping Up with Times

This paper introduces videoconferencing as a way to bring WIC services into alignment with the expectations of participants. The young adults who are WIC’s clients are native technology users; using […]

Using Behavioral Science to Improve the WIC Experience

Through a combination of literature review, field observations, and interviews in San Jose, CA, ideas42 identified behavioral barriers affecting families’ choices and actions throughout the ‘WIC lifecycle’—a period that begins […]

Women, Infants, and Children (WIC) Awareness, Experience, and Access

In 2008, the Minnesota WIC Program was ranked number one in the country in serving eligible families. In recent years, Minnesota WIC has consistently ranked in the top five or […]

Buying Wisely and Well: Managing WIC Food Costs While Improving the WIC Customer’s Shopping Experience

In July 2015, the BECR Center hosted a roundtable to discuss exploratory and innovative behavioral economics strategies that might be useful in helping the WIC Program manage food costs without […]

Former WIC participant, Louisiana

“The healthy foods I ate as a WIC baby helped me grow into a healthy young woman. I believe in eating healthy and I exercise regularly. I currently work in […]

WIC mom, Michigan

“When expecting, my doctor made sure medical things were going well, but I never remember him asking if I was able to maintain a good diet and what foods would […]