Journal Article

Mapping a WIC Mother’s Journey: A Preliminary Analysis

By Panzera A, Bryant C, Hawkins F, Goff R, Napier A, Schneider T, Kirby R, Coulter M, Sappenfield W, Baldwin J, O’Rourke K

To rapidly explore participation barriers in the Kentucky WIC program and edify preliminary participant journey narratives utilizing direct observation, an abbreviated participant observation experience, and focus group techniques. As part of a larger mixed methods investigation, this project arm identified reasons for nonparticipation as described by nonparticipants.

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Date Added
May 6, 2019

Citation
Panzera A, Bryant C, Hawkins F, Goff R, Napier A, Schneider T, Kirby R, Coulter M, Sappenfield W, Baldwin J, O’Rourke K (2017) Mapping a WIC Mother’s Journey: A Preliminary Analysis Social Marketing Quarterly , Vol.23, Issue 2, pp.137 -154. Available online: http://journals.sagepub.com/doi/abs/10.1177/1524500417692526#articleCitationDownloadContainer