WIC Research, Policy and Practice Hub WIC Research, Policy and Practice Hub


Mapping a WIC Mother’s Journey: A Preliminary Analysis

To rapidly explore participation barriers in the Kentucky WIC program and edify preliminary participant journey narratives utilizing direct observation, an abbreviated participant observation experience, and focus group techniques. As part […]

TeleWIC: Keeping Up with Times

This paper introduces videoconferencing as a way to bring WIC services into alignment with the expectations of participants. The young adults who are WIC’s clients are native technology users; using […]

Using Behavioral Science to Improve the WIC Experience

Through a combination of literature review, field observations, and interviews in San Jose, CA, ideas42 identified behavioral barriers affecting families’ choices and actions throughout the ‘WIC lifecycle’—a period that begins […]

Former WIC participant, Louisiana

“The healthy foods I ate as a WIC baby helped me grow into a healthy young woman. I believe in eating healthy and I exercise regularly. I currently work in […]

WIC mom, Michigan

“When expecting, my doctor made sure medical things were going well, but I never remember him asking if I was able to maintain a good diet and what foods would […]