WIC Research, Policy and Practice Hub WIC Research, Policy and Practice Hub

WIC Participation


Arizona WIC Concept Testing

Qualitative findings of focus group participants’ reactions to two ad campaign concepts for the Arizona WIC Program and recommendations for campaign development.


Why Does WIC Need to be Engaged on Social Media?

Did you know the internet is the top source of breastfeeding information for moms? This webinar included a discussion about social media, how moms engage online, and the importance of […]


WIC Improving Health for Infants & Young Children

The Special Supplemental Nutrition Program for Women, Infants and Children (WIC) is our country’s premier public health nutrition program. In recent years, WIC caseload has been declining and fewer eligible […]


Healthy Food Access at Corner Stores

This webinar presented an opportunity to learn about ongoing efforts to improve food access in New Jersey through healthy corner store programming. Presenters: Karin Mille, NJ DOH Community Health and […]


Using Data to Maximize WIC Program Impact

This webinar focused on three different strategies that document the many significant impacts of WIC program participation. The strategies were: 1. Maximizing the use of WIC EBT data 2. Using […]


Recruitment And Retention Webinar

The webinar provided an update on the status of the NWA’s national recruitment & retention campaign. Presenter: Hannah Shultz, National WIC Association


The WIC Program: Background, Trends, and Economic Issues, 2009 Edition

The mission of the Special Supplemental Nutrition Program for Women, Infants, and Children (WIC) is to safeguard the health of low-income women, infants, and children through age 4 who are at nutritional risk. WIC provides nutritious foods to supplement diets, nutrition education, and referrals to health care and other social services. Administered by USDA's Food and Nutrition Service (FNS), almost half of all infants and about a quarter of all children ages 1-4 in the United States participate in the program. WIC is USDA's third-largest food and nutrition assistance program, accounting for 10 percent of total Federal spending on food and nutrition assistance. This report describes the WIC program-how it works, its history, program trends, and the characteristics of the population it serves. It also examines current issues facing WIC, focusing mainly on those with important economic implications.