WIC Field Note
PHFE WIC: Apply via Text Message
By PHFE WIC, Los Angeles, CA
PHFE WIC, located in Los Angeles, CA, promotes WIC with an interactive text messaging application that uses Teletask software. Outreach materials and communications suggest texting the keyword “APPLY” to the agency’s short code phone number. When the keyword is texted to PHFE WIC’s phone number, the Teletask software responds instantly with an automated message to inform the applicant that a representative from WIC will contact them within 1-4 days to complete their application. The message also gives instructions about information and documents needed to enroll in WIC. PHFE WIC receives several hundred requests via text message monthly.
During regular business hours, follow-up by staff normally occurs within an hour of receiving the text message. Designated local agency staff monitor the list of incoming texts continuously and follow up via phone call and text message to assess the applicant’s eligibility and complete the enrollment. Applicants can upload required documents for the certification via Teletask’s HIPAA compliant upload function provided as a web link in a text message.
June 13, 2021