Resource Types: Communications

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The Secret Ingredient Campaign

In 2022, the United States faced an unprecedented crisis in infant feeding due to a nationwide shortage of formula and recalls of leading formula brands. This had serious implications for […]

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The Secret Ingredient: Chinese – Mandarin, Simplified Characters Content

Download the assets for the “Secret Ingredient” Campaign by clicking on the links provided below. When you click on the links, a zip folder containing the assets will be automatically […]

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The Secret Ingredient: English Content

Download the assets for the “Secret Ingredient” Campaign by clicking on the links provided below. When you click on the links, a zip folder containing the assets will be automatically […]

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The Secret Ingredient: Creole Haitian Content

Download the assets for the “Secret Ingredient” Campaign by clicking on the links provided below. When you click on the links, a zip folder containing the assets will be automatically […]

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The Secret Ingredient: Spanish Videos

Each New Experience (Spanish) Every Single Moment (Spanish) Ups and Downs (Spanish) Whatever Each Day Brings (Spanish)

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2022 Farm to Clinic Pop-Up Market One-Pager

This one-page document highlights the success of the 2022 WIC FMNP pop-up market, dubbed “Farm to Clinic”. This event was a collaboration between the Carrboro Farmers Market and the Piedmont […]

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Strengthening Our Nation One Bite at a Time: Benefits of a Permanent Cash Value Benefit (CVB) Increase for Women, Infants and Children

This public policy brief was created to highlight the various impacts that a permanent WIC CVB increase would have on the economy. While most people are aware of the improved […]

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Social Determinants of Health: WIC Health Outcomes

The episode focuses on how public health programs in MCH have a direct impact on access to health care and resources and health outcomes. Moderator: Christina Badaracco Panelist: Lacy Fehrenbach, […]

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2022 State of WIC Toolkit

The National WIC Association released a new report, The State of WIC: Investing in the Next Generation. This second annual edition of the State of WIC report looks at WIC the past year, […]

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Infant Formula Crisis Social Media Toolkit

The safety and ongoing nutrition needs of infants are our primary concern throughout this formula shortage. To ease confusion and promote best practices, the National WIC Association (NWA) has created a toolkit […]

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