Resource Types: Communications

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How to Tell Your WIC Story

Part of the National WIC Association’s WIC Voices Guide, this resource provides guidance for effective WIC storytelling, through verbal and written stories as well as photography and videos.

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WIC Voices: An Introduction

Part of the National WIC Association’s WIC Voices Guide, this resource describes the rationale for developing this guide and stories practical application to WIC work.

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National WIC Association WIC Voices Guide

Realizing that stories and testimonials are a powerful advocacy tool, the National WIC Association partnered with local and state WIC agencies across the country to create the WIC Voices Project. […]

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How WIC Gives Children a Healthy Start, Preventing Obesity in Early Childhood

In this blog, Georgia Machell, PhD, Senior Director, Research & Program Operations for the National WIC Association, and Jim Weill, J.D., President of Food Research & Action Center (FRAC), are interviewed […]

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An Examination of Sugar Sweetened Beverage Consumption Among Young Children in Eastern North Carolina: A Program Evaluation

The prevalence of obesity and dental caries among children is associated with early and frequent consumption of sugar sweetened beverages (SSB). Therefore, practicing healthy eating habits early in childhood is […]

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Stakeholders Speak: Lessons Learned from EBT Implementation

WIC EBT implementation results in benefits to many stakeholders, but can be a long and stressful effort. In 2016, two WIC Agencies reflected on their projects by asking key stakeholders […]

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The First 1,000 Days: Listening to America’s Mothers

When it comes to diet and feeding practices, existing research is limited on low-income families in the United States. Even where the data are clear, they are only one part […]

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TeleWIC: Keeping Up with Times

This paper introduces videoconferencing as a way to bring WIC services into alignment with the expectations of participants. The young adults who are WIC’s clients are native technology users; using […]

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WIC to 5: Pocket Guide for Health Care Providers

The Illinois Department of Human Services (IDHS) WIC Special Supplemental Program for Women, Infants, and Children (Illinois WIC), is partnering with faculty at University of Illinois at Chicago, Department of […]

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Buying Wisely and Well: Managing WIC Food Costs While Improving the WIC Customer’s Shopping Experience

In July 2015, the BECR Center hosted a roundtable to discuss exploratory and innovative behavioral economics strategies that might be useful in helping the WIC Program manage food costs without […]

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