Innovation

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Mobile WIC Toolkit

The Mobile WIC Toolkit is a comprehensive guide designed to assist providers of WIC programs in developing, maintaining, and enhancing mobile services. Created by Mobile Health Map, a program of […]

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WIC App Modifications Needed to Improve WIC Participants’ Shopping Experience

This policy brief encourages modernization efforts to improve the shopping experience for WIC participants. The brief recommends improving WIC smartphone applications to better align their information with vendor systems to […]

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Expanded Shopping Options Needed to Improve WIC Participants’ Shopping Experience

This policy brief encourages modernization efforts to improve the shopping experience for WIC participants. The brief recommends implementing expanded access to online purchasing options and farmers’ market purchases for WIC […]

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2023 State of WIC Report: Building the Bridge to a Healthier Future

The 2023 State of WIC report – supported by the W.K. Kellogg Foundation – centers infant feeding, economic equity, and modernization of the WIC program. It brings lessons learned in […]

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Healthcare Provider Toolkit: Establishing Referral and Data Sharing Processes with Healthcare Providers

“As an evidence-based, targeted intervention associated with improved health outcomes forits participants, WIC is critical to strengthening the healthcare system’s efforts to improvematernal and child health. While many healthcare providers […]

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How to Implement a WIC Participant Recertification Portal

Recertifying for WIC can be difficult, especially for young families that are strapped for time and resources. To better understand WIC’s enrollment and retention gap and identify solutions to address […]

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Participant Recommendations for Improving the WIC Food Package: Evaluating Data from the 2021 Multi-State Participant Satisfaction Survey

This research brief uses data from the 2021 Multi-State WIC Participant Satisfaction Survey (MSS). The MSS evaluated participants’ experiences and satisfaction with interactions and appointments with WIC, shopping for WIC […]

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New Mexico WIC and SNAP Integration

In May of 2022, WIC and SNAP began a historic collaborative partnership to coordinate efforts to reduce hunger for New Mexico’s families by building the technical infrastructure to connect the […]

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Minnesota WIC Data Matching and Targeted Outreach

Minnesota WIC receives data quarterly from the state’s Medicaid program and uses it to identify individuals who are eligible for WIC but not enrolled and conduct targeted outreach via text […]

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Improving the WIC Experience: Recommendations for a More Valuable WIC Experience

To understand participants’ thoughts about the food packages, 10 online focus groups with WIC participants were held in North Carolina in March 2022. Each group had 4-8 participants from similar […]

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