Minnesota WIC Data Matching and Targeted Outreach
By Minnesota WIC
Minnesota WIC receives data quarterly from the state’s Medicaid program and uses it to identify individuals who are eligible for WIC but not enrolled and conduct targeted outreach via text message. The outreach communications provide a link to the Minnesota WIC online application.
To identify WIC-eligible individuals, WIC obtains an “Outreach list” from Medicaid with information for individuals in WIC’s target population and uses this to match with records of WIC participants. WIC sends text messages to inform the resulting eligible but not enrolled individuals about WIC and encourage them to apply.
November 21, 2022