Recruitment and Retention of WIC Participants

Stronger WIC, Healthier Kids and Moms

Researchers at the University of California Nutrition Policy Institute in partnership with Public Health Foundation Enterprise-WIC, Pepperdine University, and the National WIC Association released a policy brief sharing evidence-based recommendations […]

Multi-state WIC Participant Satisfaction Survey: Learning from Program Adaptations During COVID

A report released by the National WIC Association (NWA), alongside researchers from the Nutrition Policy Institute (NPI) and Pepperdine University, explored WIC participant satisfaction and experience during the COVID-19 pandemic. […]

Learn About the Newly Formed WIC Technology Resource Group!

The National WIC Association (NWA) is thrilled to announce the formation of the WIC Technology Resource Group, a resource and learning partnership between NWA and Nava, a government technology consultancy and […]

Building tech: Power your mission

Learn the basics of building technology with an overview on modularity, preparing for success, and procuring technology services.

Engaging users and iterating: Power your mission

Rather than building your product based on assumptions about what users want, engage them throughout the building process to truly meet their needs.

Measuring success: Power your mission

To make sure product and program outcome success are linked, here’s a handful of measurement best practices to use during product development cycles.

Setting goals: Power your mission

Instead of purely defining goals around a functioning technology product, define what program outcomes you want the technology to help you achieve. Learn how.

Targeted Text Message Outreach Can Increase WIC Enrollment, Pilots Show

Targeted text messaging offers a promising option for reaching more families eligible for WIC, as several recent pilot programs have shown it may help increase awareness about and enrollment in […]

Matching Data Across Benefit Programs Can Increase WIC Enrollment

This report: – Details the importance of connecting Medicaid and SNAP participants to WIC; – Describes considerations for executing a data-sharing agreement; – Explains how states can take concrete steps […]

Data Sharing Agreement for Data Matching and Outreach

The first step in a data matching and outreach strategy is to develop and execute a data-sharing agreement (DSA) between the programs that will participate in the process. A sample […]