Recruitment and Retention of WIC Participants

FNS Handbook 901 v2 Advance Planning Documents

The primary objective of this Handbook is to help State agencies navigate FNS requirements to secure approval, and get the requested funding, for modern eligibility systems and EBT benefit delivery […]

Now You’ve Done It! What Next? Survey Highlights

This document includes highlights from a survey that was conducted in 2017/2018 of WIC Retailer Coordinators across the country in states that are post-EBT implementation. Some of the survey findings […]

Accessibility and Preferred Use of Online Web Applications Among WIC Participants with Internet Access

This study addressed the need for better understanding of WIC client use of technology, the technologies clients prefer, and how technology preferences change across WIC populations in the western region states. Authors found that: Technologies should be considered for addressing WIC clients’ needs, including use of text messaging and smartphone apps for appointments, education, and other WIC services; online scheduling and nutrition education; and a stronger Facebook presence for connecting with WIC clients and breastfeeding support.

From Paper to Plastic: Understanding the Impact of EBT on WIC Recipient Behavior

In this paper, authors analyze the impact the transition to WIC EBT has on enrollment, WIC benefits redemption, and non-WIC food expenditures using enrollment data for five states, and expenditure data for 17,714 households enrolled in WIC. Authors found no evidence that EBT increases the chance that eligible people enroll in the WIC program.

Launching New Digital Tools for WIC Participants: A Guide for WIC Agencies

This toolkit helps WIC agencies become more informed purchasers of digital tools for WIC participants. The digital tools that this toolkit focuses on include: mobile apps online learning platforms text-messaging […]

National WIC Program Data

How WIC Helps The United States of America Includes statistics on WIC participants by category, breastfeeding rates, and more for the entire United States

2020 WIC Legislative and Appropriations Agenda

SUMMARY OF NWA FISCAL YEAR 2020 FUNDING REQUESTS Total funding request: $6.15 billion + contingency fund Set-aside for Breastfeeding Peer Counselor Program: $90 million Set-aside for WIC infrastructure: $14 million […]

WIC, Medicaid, and SNAP: Teaming up to Improve the Health of Women and Children

A key component of WIC’s effectiveness in improving nutrition and health outcomes is the program’s strong partnerships with other healthcare, nutrition, and social service programs. On the federal level, WIC’s […]

NWA’s Efforts to Recruit and Retain WIC Participants

“NWA’s Mission: The National WIC Association (NWA) provides its members with tools and leadership to expand and sustain effective nutrition services for mothers and young children. The WIC program is […]

WIC Outreach and Retention Survey Report

“The WIC program is facing caseload declines across the country. WIC participation has fallen from a high of 9.2 million participants in 2010 to a current participation level of around […]