Guidance

Launching New Digital Tools for WIC Participants: A Guide for WIC Agencies

By Center on Budget and Policy Priorities, Social Interest Solutions, and National WIC Association

This toolkit helps WIC agencies become more informed purchasers of digital tools for WIC participants. The digital tools that this toolkit focuses on include:

• mobile apps
• online learning platforms
• text-messaging services
• two-way text messaging
• video calling
• websites
• others designed to make the WIC program easier to navigate for participants

The information in the toolkit was gathered from interviews with WIC staff who have implemented digital tools or are considering doing so. The goal was to identify and summarize what early adopters have learned so that WIC staff making similar decisions can benefit from their experience and to identify key questions on the minds of those considering implementing digital tools. The toolkit’s producers hope that this resource will support your efforts to improve the WIC participant experience through digital innovation.

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Date Added
March 7, 2019

Citation
Center on Budget and Policy Priorities, Social Interest Solutions, and National WIC Association, Launching New Digital Tools for WIC Participants: A Guide for WIC Agencies. Available online: https://media.nwica.org/launchinig-new-digital-tools-for-wic-participants.pdf