Text Messaging

Minnesota WIC Data Matching and Targeted Outreach

Minnesota WIC receives data quarterly from the state’s Medicaid program and uses it to identify individuals who are eligible for WIC but not enrolled and conduct targeted outreach via text […]

Targeted Text Message Outreach Can Increase WIC Enrollment, Pilots Show

Targeted text messaging offers a promising option for reaching more families eligible for WIC, as several recent pilot programs have shown it may help increase awareness about and enrollment in […]

Texting for Retention Program Colorado WIC Program

In 2015, the Colorado Women, Infants, and Children (WIC) program was awarded a WIC Special Projects mini-grant from the US Department of Agriculture to implement their innovative Texting for Retention […]

WIC2Five: Using Mobile Health Education Messaging to Support Program Retention – Vermont

The FY 2014 WIC Special Project mini-grants focused on WIC child retention. Vermont’s project, WIC2Five: Using Mobile Health Education Messaging to Support Program Retention, aimed to increase retention through weekly […]

Accessibility and Preferred Use of Online Web Applications Among WIC Participants with Internet Access

This study addressed the need for better understanding of WIC client use of technology, the technologies clients prefer, and how technology preferences change across WIC populations in the western region states. Authors found that: Technologies should be considered for addressing WIC clients’ needs, including use of text messaging and smartphone apps for appointments, education, and other WIC services; online scheduling and nutrition education; and a stronger Facebook presence for connecting with WIC clients and breastfeeding support.

Launching New Digital Tools for WIC Participants: A Guide for WIC Agencies

This toolkit helps WIC agencies become more informed purchasers of digital tools for WIC participants. The digital tools that this toolkit focuses on include: mobile apps online learning platforms text-messaging […]

Associations Between Gestational Weight Gain and Rate of Infancy Weight Gain in Hawaii and Puerto Rico WIC Participants

Abstract Background: Excessive gestational weight gain and rapid infancy weight gain (RIWG) are associated with increased susceptibility to childhood obesity. Since low-income and minority children are particularly at risk, investigation […]

Breastfeeding Discontinuation Not Associated with Maternal Pregravid BMI But Associated with Native Hawaiian or Other Pacific Islander Race in Hawaii and Puerto Rico WIC Participants

Abstract Objectives: This study investigated the association between maternal pregravid body mass index (BMI) and breastfeeding discontinuation at 4–6 months postpartum in Hawaii and Puerto Rico participants from the Special […]