Community / Project Resources

Texting for Retention Program Colorado WIC Program

By Colorado WIC

In 2015, the Colorado Women, Infants, and Children (WIC) program was awarded a WIC Special Projects mini-grant from the US Department of Agriculture to implement their innovative Texting for Retention Program (TFRP) pilot. The TFRP introduced a number of texting interventions that aimed to improve child retention in Colorado’s WIC program. The texting innovations specifically address some of the primary barriers to retention for children over the age of one by sending reminders to schedule and attend appointments and by delivering simple information about the benefits of WIC participation to targeted WIC participants.

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Date Added
May 6, 2019

Citation
Colorado WIC (2017) Texting for Retention Program Colorado WIC. Report Available online: https://wicworks.fns.usda.gov/resources/texting-retention-program